The Story Behind Ancestral Nutrition

In the world of wellness, Ancestral Nutrition stands out for its focus on nutrient dense superfoods— particularly organ meats like beef liver. Founded by Matt Blackham (above left) and Stuart Cooke, the company is driven by a shared passion for health and a deep personal commitment to improving the lives of others. 

A Personal Journey to Health 

Matt’s path into the world of nutrition was shaped by his wife’s ongoing health struggles. For years, she battled fatigue, headaches, and brain fog prompting extensive medical testing. The diagnosis? An MTHFR gene mutation, which impairs the body’s ability to process certain vitamins. Surprisingly, Matt and his children also carried the mutation. Despite trying various synthetic B-vitamin supplements, his wife’s symptoms persisted. 

It wasn’t until Matt discovered a podcast by a US-based doctor, who also had the same genetic mutation, that he found a potential solution. The doctor recommended nutrient-dense, whole foods like beef liver and egg yolks, which are rich in bioavailable B-vitamins. This discovery sparked Matt’s interest in organ meats as a natural alternative to synthetic supplements—and ultimately led to the creation of Ancestral Nutrition. The company was born out of a desire to help others who might be dealing with similar health issues.

Building a Brand with Purpose 

Stuart came on board after meeting Matt while running his own natural health supplement business. With both of them sharing a passion for wellness and a desire to provide high-quality products, they recognised a gap in the market for nutrient-dense, whole-food supplements made locally. Combining their expertise, they co-founded Ancestral Nutrition. 

Overcoming Challenges in Sourcing Organ Meats 

One of the early challenges Matt and Stuart faced was sourcing high-quality organ meats. In Australia, the options were limited, and what was available often lacked the quality they were seeking. Sourcing organ meats overseas posed its own difficulties, including long delivery times and high shipping costs. 

Determined to provide a local, sustainable option, the pair turned their attention to Tasmania’s pristine pastures, known for raising high-quality beef. Through extensive research and farm visits, they identified suppliers who met their strict standards for both quality and ethical farming practices. Independent audits for certified grass-fed cattle proved superior to organic certification alone, ensuring the beef organs they sourced were both nutritious and raised under humane conditions. 

Education: A Core Element of Ancestral Nutrition 

For Matt and Stuart, educating consumers about the power of organ meats is essential. They’re passionate about shifting the conversation from just “iron-rich” foods to the full range of benefits that organ meats offer. Liver, for example, is not just a source of iron but is packed with other essential nutrients like vitamin A, vitamin B12, and folate—vital for immune function, energy, and cognitive health. 

Education is a central part of Ancestral Nutrition’s mission. “Organ meats are some of the most nutrient-dense foods on the planet. Yet, many people have never been taught about the wealth of vitamins and minerals they contain,” explains Stuart. The company aims to disrupt the wellness industry by showing that whole foods—particularly organ meats—can be an effective, natural alternative to synthetic supplements. 

Busting Myths About Organ Meats 

Despite their impressive nutrient profile, organ meats still carry a “yuck factor” for many people. When discussing organ meats, the most common reaction is a mixture of disbelief and reluctance. “The biggest misconception is the strong taste and texture of organ meats,” Matt says. “But our freeze-dried organ supplements are tasteless, odourless, and bioavailable—packed with nutrients but without any of the unpleasant qualities that put people off.” 

For many customers, once they understand the benefits and ease of incorporating these supplements into their daily routines, the hesitation fades. 

Addressing Plant-Based Concerns 

As plant-based eating continues to grow in popularity, some customers question the role of animal-based supplements. While Matt and Stuart respect everyone’s dietary choices, they believe it’s important to recognise that plant-based diets can lead to nutrient deficiencies. “Plant-based supplements can be helpful, but they don’t have the bioavailability of animal-based options,” says Matt. 

Organ meats, are packed with essential nutrients that are more easily absorbed by the body than plant-based alternatives. “Our supplements provide a natural, effective way to fill nutrient gaps,” explains Stuart. “They provide a broader spectrum of nutrients that are far more bioavailable— up to 17 times more accessible for the body when it comes to iron—ensuring the body can swiftly and efficiently absorb what it needs.” 

Sustainability at the Forefront 

Sustainability is a cornerstone of Ancestral Nutrition’s ethos, and it’s a priority they take very seriously. The company proudly partners with a sixth-generation, Australian family-owned business that specialises in raising high-quality, grass-fed beef— considered one of the most sustainable food sources we can consume. All of Ancestral Nutrition’s products are sourced from accredited Tasmanian farms, each of which adheres to a strict quality assurance program. These farms are focused on regenerative farming practices that support key ecological outcomes such as improving soil health, fostering biodiversity, maintaining waterway health, and promoting carbon sequestration. By choosing to work with these farmers, Ancestral Nutrition is not only ensuring top-quality organ meats but also contributing to the long-term sustainability of the food system. 

The Future of Ancestral Nutrition 

Looking ahead, Matt and Stuart are focused on growing both their product range and their outreach efforts. The return of Stuart’s popular podcast, The Health Sessions, will allow them to share insights from wellness experts and connect with their audience. They’re also planning in-person events to foster a sense of community and further educate people on the benefits of organ meats. 

The Reward of Making a Difference 

Reflecting on their journey, both Matt and Stuart agree that the most rewarding part of building Ancestral Nutrition has been hearing from their customers. “The feedback we get from people—how our products have improved their energy levels, mental clarity, and overall health—is incredibly fulfilling,” says Stuart. 

For Matt, it’s all about knowing that Ancestral Nutrition is making a real difference in people’s lives. “We’ve created something that’s helping people feel better, live healthier lives, and reach their wellness goals,” he says. 

Ancestral Nutrition’s commitment to high-quality, nutrient-dense products, along with its focus on education and sustainability, continues to set it apart in the competitive wellness market. Matt and Stuart’s passion for whole foods and natural health solutions is driving the future of the brand— helping Australians take charge of their health, one nutrient-packed supplement at a time. 

Big thanks to Dee from Tweed Coast Living for the article above and Sally Singh for the photography.